{"id":10196,"date":"2016-09-12T16:07:50","date_gmt":"2016-09-12T16:07:50","guid":{"rendered":"https:\/\/multiacademstg.wpengine.com\/27001academy\/blog\/016\/09\/12\/4-crucial-techniques-for-convincing-your-top-management-about-iso27001-implementation\/"},"modified":"2025-03-07T15:14:31","modified_gmt":"2025-03-07T15:14:31","slug":"4-crucial-techniques-for-convincing-your-top-management-about-iso27001-implementation","status":"publish","type":"post","link":"https:\/\/staging.advisera.com\/27001academy\/blog\/2016\/09\/12\/4-crucial-techniques-for-convincing-your-top-management-about-iso27001-implementation\/","title":{"rendered":"4 crucial techniques for convincing your top management about ISO 27001 implementation"},"content":{"rendered":"

Don\u2019t expect your management to understand on their own why ISO 27001<\/a>\u00a0is good for their company \u2013 you have to work very hard to convince them. Essentially, you need to have two elements to be successful in that process: (1) prepare a list of business benefits that are really applicable to your company, and (2) communicate those benefits in a manner that is understandable to your executives.<\/p>\n

I have covered the topic of business benefits in this article: Four key benefits of ISO 27001 implementation<\/a>, and in the article you\u2019re reading I\u2019ll write about the best ways to communicate them.<\/p>\n

Unfortunately, one presentation to your top management is not going to be enough, no matter how nice your PowerPoint presentation looks. The truth is, much more is needed than a simple presentation, and it will take time for your management to understand all the key points.<\/p>\n

Here are a few techniques you can use for presenting your case in a more effective way:<\/p>\n

Elevator speech<\/h2>\n

Chances are you’ll achieve much more in informal occasions than in formal meetings \u2013 e.g., when you accidentally stumble into your CEO\u00a0in a cafeteria, in an elevator, or similar. If you are not prepared for such an occasion, you’ll probably get confused \u2013 therefore, you have to prepare a so-called elevator speech, a 30- to 60-second speech where you vividly present your case. When you rehearse it well, you will sound confident and convincing. For example, my elevator speech (as a consultant\u00a0trying to sell my services) is: The investment in ISO 27001 will pay off if you prevent only one medium-sized incident<\/a>, not to mention large incidents<\/em>.
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